CMO
Susan Irving
CMO, Kruger Products Inc.
🏆 2025 Marketer of the Year
The Brand Devotion WorkshopTHE BRAND HALL OF FAME℠ PRESENTS
THE BRAND DEVOTION WORKSHOP
One Day. One Room. One Big Marketing Question.
How can marketers spend dollars better to enable greater growth?
Join leading CMOs, brand leaders, agency executives, and growth marketers from around the world for a one-day working session exploring how today's best brands are building customer devotion—not just buying reach.
📍 Toronto · August 12, 2026🎟️ Early Bird Sold Out
02ON STAGE
Meet Your Speakers
Director, Brand Strategy
Jeff Beitz
Director, Brand Strategy at YETI Canada
Chief Growth Officer / Keynote Speaker
Jonathon Brown
Chief Growth Officer / Keynote Speaker
Anchor
Chris Kneeland
Founder, CULT Collective · Chair, The Brand Hall of Fame
Chief Revenue Officer
Bradley Foster
CRO, CULT Collective
President
Mandy Balak
President, The Gathering · Author, Chasing Enough.
Head of Effectiveness
Paul Tedesco
Head of Effectiveness, Institute of Canadian Agencies & Effie Canada
03WHO SHOULD ATTEND
The must-attend workshop for brand leaders, growth operators, and senior marketers.
Built For
- ✓CMOs & Marketing Leaders
- ✓Brand Managers
- ✓Agency Leaders
- ✓Growth & Performance Marketers
You'll Benefit If
- ✓You're defending marketing budgets.
- ✓Acquisition costs keep climbing.
- ✓Loyalty isn't translating into growth.
- ✓You want practical frameworks—not theory.
04WHY NOW
Marketing budgets are under more scrutiny than ever.
This workshop helps leaders answer the questions every executive team is asking:
- •Where should we invest?
- •How do we measure devotion?
- •How do we build brands people choose—not just notice?
One day.
Real examples.
Working sessions.
Actionable frameworks.
05WHAT YOU'LL LEARN
The skills you'll walk away with.
- 01Build stronger customer devotion
- 02Defend brand investment with better metrics
- 03Improve marketing ROI
- 04Apply the Brand Devotion framework to your own organization
There is one conversation every marketer, advertiser, and brand leader should be having right now. This is where it happens.
Be there.
06WHAT YOU'LL TAKE AWAY
This is a working day, not a conference day.
The stage exists to give the room a shared framework and real case evidence. The work — the part that changes how you allocate budget on Monday morning — happens at your table.
01
A live, six-dimension devotion assessment of your own brand
Not a worksheet you take home and never open. A diagnostic you run, in the room, with peers pressure-testing your answers in real time.
02
The Brand Devotion diagnostic framework
Identify, Analyze, Audit, Locate. The same four-step tool used in paid client engagements. Yours, permanently.
03
A curated table
Directors, Managers, and growth leaders carrying the exact same budget question you are. The diagnostic gets stress-tested by people in your seat, not people performing from a stage.
04
Case evidence from inside the room and outside it
Brand operators and one outside voice, used to sharpen the framework, not to headline the day.
05
A peer network that outlasts the day
Access into The Gathering's community, the benchmarking program this workshop is built on.
08THE STRUCTURE
Eight hours. Six dimensions. One devotion profile for your brand, before 4:00 PM.
Your Day
Morning
- Keynotes
- Brand Devotion Framework
Afternoon
- Working sessions
- Peer discussion
- Case studies
Evening
- Networking
Heads down. Pens out. Your brand on the table.
The Venue
The Globe and Mail Centre
351 King Street East, Toronto, ON — August 12, 2026
A modern space in the heart of Toronto's King East design district. Purpose-built for working sessions, not theatre seating.
Lunch, coffee & evening reception included
08RESERVE YOUR SEAT
One date. One room. 200 seats. No second chances.
This isn't scheduled again this year. The room is in Toronto on August 12 — that's the entire window. Whether you fly in from across the country or across the world, the budget conversations this informs start in Q4. Wait past August, and you walk into that conversation with last year's framework.
1
Date
1
City
200
Seats
8
Hours
Workshop SeatEARLY BIRD SOLD OUT
Standard Seat
$450CAD / SEAT
Available until the room sells out
- +Full-day access to all six content blocks
- +Seat at a curated peer table of 10
- +Brand Devotion diagnostic worksheet
- +Live six-dimension assessment of your brand
- +Networking and apres through evening
Bringing a team? Group rates for 3+ — table seats fill fastest in blocks, so teams should move before individual seats close the table out from under them.
Need to pay by invoice or over the phone?
Email us and we'll take care of it — invoice billing, phone orders, and PO requests all welcome.
Seats remaining update in real time on the booking page.
09Common Questions
Before you commit.
How do I know if this event is for me?
The framework is built primarily for consumer brands and the case studies skew there, but the six dimensions of devotion apply across B2B, services, and category-defining brands. If your CFO has sharpened the marketing ROI question, the day is calibrated to you. If you're not sure, email us and we'll tell you straight.
Is this a working session, or a conference?
Both, on purpose. The stage delivers the framework and the case studies. The tables of 10 deliver the working session. You will run the diagnostic on your own brand at your table with peers in the same seat as you. The room is structured around the table, not around the stage.
Will the sessions be recorded? Can I send a colleague the deck?
The framework, the diagnostic worksheet, and the toolkit travel home with you. The case studies and the in-room conversations stay in the room. That's part of why peers say what they say.
Can my team come together?
Yes. We offer group rates for teams of 3+. Teams typically split across tables to maximize peer exposure and reconvene for the framework and case study sessions. Inquire about table rates above.
Stop reaching customers.
Start meaning something to them.
The room fills first with people who already know the question they're trying to answer. Reserve your seat before the room sells out.
DateWed · Aug 12, 2026
CityToronto
CapacityLimited Seats
THE BRAND HALL OF FAME CLASS
The brands that have been inducted into the Hall of Fame. These are the case studies the workshop is built on — not speakers or attendees at this event.
The brands customers don't just buy. They choose. Again. And again.
- Coca-Cola
- Levi's
- Fender
- Gatorade
- Dove
- ESPN
- Home Depot
- Budweiser
- The NFL
- MTV
- McDonald's
- AMEX
- Disney
- + more
INDUCTED 2024 — 2026
Honoured by the Brand Hall of Fame
The brands that define the Hall of Fame conversation — not event attendees.
